The implementation and the growth of paid and organic search marketing efforts.
Increase reach and conversion across web properties. 負責付費搜索和自然搜索營銷的實施和增長，促進整個網絡媒體資源的 reach and conversion.
Responsible for the execution of tactics associated with the management of paid keyword campaigns (PPC advertising), keyword, and organic Search Engine Optimization (SEO) strategies. 執行相關策略，包括策付費關鍵字廣告系列（PPC廣告），關鍵字和自然搜索引擎優化SEO策略管理。
Bonus: Proficiency in Google Analytics, Mixpanel, Heap, Segment, and/or Amplitude; social media and email marketing campaigns.
- Experience in SEO
- Native English ability, especially writing, in order to be effective in copy writing.
- Assist in the ongoing creation, editing, management, organization, and optimization of organizational web content.
- Conduct on-page SEO across all web properties to ensure pages are ranking for target keywords.
- Implement information architecture best practices when building future site areas and re-architecting existing web pages and microsites.
- Report on keyword rankings across key areas and optimize content accordingly to enhance our presence in search engines.
- Manage and optimize ongoing pay-per-click search advertising campaigns for core areas of focus at the brand, service line and local levels.
- Analyze and report on changes in search-related growth, constantly iterating and optimizing paid and organic search marketing campaigns based on data.
- Conduct keyword analysis to determine which keywords are primary and secondary targets for ranking across web areas.
- Implement local search optimization efforts for location-based web assets.
- Perform keyword research to inform opportunities for new web content creation.
- Work with key stakeholders to get new content online for new projects and make updates existing content updated with search engine marketing best practices in mind.